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Innovations and technologies are revolutionizing the digital world. Businesses are experimenting and implementing new techniques to enhance the user experience. With changing times, one such invention has resulted in restructuring how companies communicate internally and with customers.
Said that we are talking about chatbots, which have emerged as new market opportunities to increase sales and convert users into potential clients. Here’s what you need to know about trends, applications, and best UX practices related to chatbots to skyrocket your sales.
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Chatbots are incredibly useful for organizations hoping to make a solid brand picture and give the ideal client support. On account of advances in innovation and AI, chatbots have gotten more mainstream than any time lately.
With the upcoming trends of chatbot implementation, industries are using the chatbots for automating the business processes.
Enlisting some trends that will help you flourish your business in 2020 using chatbots.
Over the long haul, chatbots will keep on advancing, become far and away superior, and in the end, play out a focal job in client support for every single, distinctive kind of organization.
While chatbots have caused extraordinary walks in helping organizations to give round-the-clock client care for essential requests and administration demands, the most significant pattern is the advancement of new applications that make chatbots a potential expansion to your startup methodology.
Here’s a list of applications of chatbots –
Enlisting the best practices that can be implemented while building the chatbots which can help you enhance the user experience.
Users often prefer websites where they can easily find the answers to their queries. So, your foremost aim should be to train your chatbot so that it can answer every extreme question from the user rather than redirect them to another webpage or website.
You may result in spoiling the user’s experience if the redirected page turns out to be irrelevant and upset the smooth progression of the search. They can confound the client and frequently veer them off the way to the correct answer.
Empowering speedy goals of questions inside the interface itself spares the clients this burden and guarantees to enhance the user experience.
Your bot must be well trained to provide the user with a set of suggestions to choose from as a user response. Rather than letting your user wait till the entire conversation, make sure your chatbot gives quick answers.
Users often indulge with the web pages that can solve their queries with some clicks and navigation.
To enhance the user experience, your chatbot must be designed in a way that it can deduct conversational examples from historically collected data. Utilize those learnings to make conversational stories/streams that lead your clients to their right answers quicker.
When your chatbot faces similar questions, it is possible that it misleads the client and ends up losing him/her. So, it’s imperative that you assist your customer by giving him the options of the problems he might be facing and can provide you the specific question to answer.
Said that, train your bot to ask questions rather than giving irrelevant answers.
Not only chat, but it is essential to add some features such as calendars, maps, forms, etc., making communication across the chatbot much more accessible and user friendly. Such features keep the user longer on your website resulting in increased authenticity and engagement.
Being precise and concise is the key to engage your users. Instead of using long stories and overcrowding the screen, which can frustrate the users, especially those using smartphones. You should rather focus on formatting the text, increasing the readability, bullet lists, bold fonts, CTAs, etc.
Make sure your chatbot represents your brand. It must be designed so that the bot’s language and general behavior match the company’s guidelines. Avoid jargon that may be complicated for the users to understand. Be specific and straightforward to increase the engagement of users.
Chatbots were invented with the motive of one-to-one engagement with customers. So, it is critically important to have an engagement that satisfies the user and not force him to bounce off from your page.
Said that, make sure your chatbot is designed to give quick but polite answers. For instance, if the user is unsatisfied with the bot’s reply, your bot ought to ask the customer, “Would you like to speak to an agent?” before redirecting him to an agent.
We often see chatbots starting an answer with “Yes or No,” even when it is not required. This practice of being too specific unnecessarily can put you in danger of losing a potential customer.
So, train your bot to appropriately handle the multiple questions of similar use cases.
Unnecessary pop-outs on the screen appear irritating to most of the users landing at one’s site. Make sure your bot is not into asking too many playful questions, as this will ultimately reduce its usefulness.
Wandering around irrelevant issues and not able to resolve the user’s main concern will put a significantly lousy impression on the user and his experience. So, make your bot useful and not playful.
We at RavStack have been from the scrap to the skyscraper, our UX developers have made each nut easy to crack. With our upstanding code of ethics, consistency in work, and excellence in the digital field, RavStack is an optimal digital destination that tailors to your business’ needs and brings the best on a platter.
RavStack is backed up with a team of professional UX experts and researchers who have been acclaimed to pioneer the digital world of chatbots with their experience and proficiency.
We are known for leaving no stone unturned to satisfy our client. We make sure to keep our clients always updated with the projects and give utter importance to clear communication.
With our unstinting focus and expertise, RavStack is a team of experts who are inclined towards their side and work for achieving and accomplishing the required goals. Following every constraint, we do what we are best at that is to meet success criteria at a specified time
RavStack never fails to meet the deadlines and make sure the quality delivery without any unnecessary delay.
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Ravi is an out of the box thinker, mentor, advisor, and consultant to businesses, helping them in choosing the right technology partner. With more than 2 decades of work experience in global IT business, he possesses a talent for putting in place unique strategies and measures for streamlining operations, invigorating businesses, and heightening productivity.
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July 15, 2020
9 mins read