7 Benefits of Salesforce Commerce Cloud for eCommerce

eCommerce development , June 25, 2020 5 mins read

Benefits of Salesforce Commerce Cloud for eCommerce

Salesforce Commerce Cloud, formerly known as Demandware, is an easy-to-use and seamless eCommerce platform that is built with a predefined objective to help you grow your business, enhance previously hidden or unexplored brand opportunities, and convert more customers in easy and practical ways.

This cloud-based commerce platform is an absolute choice for every growth-oriented business that is looking for building unified and exceptional buying experiences across various channels for its customers by utilizing the best of B2C and B2B commerce solutions.


Why choose Salesforce Commerce Cloud?

Salesforce Commerce Cloud makes shopping fun, engaging, interactive, and personal on each digital channel — mobile, web, and social — and even explores the in-store experiences of customers. It is characterized by a multi-tenant architecture that offers a significant boost to the security and reliability features of the platform.

Salesforce Commerce Cloud provides a suite of features designed to enhance how brands connect with their customers at every step of the customer’s journey. Not only that, but it also creates an integrated transition from one channel to another, so every brand is supported across every medium and point of engagement.


Benefits of Salesforce Commerce Cloud

Commerce Cloud has some valuable features, such as

  • Continuous and seamless innovation

One of the most significant benefits of Salesforce Commerce Cloud is that it quickly vanishes the barriers to innovation that can be commonly related to the big majority of legacy commerce solutions. 

By doing this, it enhances your business to stay in line with evolving customer requirements and today’s cutthroat and fast-paced industry.

  • Merchandising and catalog management capabilities

This is one of the biggest sectors that helps Salesforce Commerce Cloud in winning deals over other mediums, specifically in the fashion and lifestyle space where they are practically the industry masters. Features included in this segment are:

  • Advanced visual merchandising
  • Ability to schedule work such as the publishing of new items, etc.
  • Ability to make multiple catalogs.
  • Support for complicated product types such as variations, master products, bundled products, grouped products, product sets, optional products, etc.
  • Omni-channel capabilities

Salesforce Commerce Cloud combines eCommerce, order management, and offline store operations in one SaaS solution. This platform enables retailers to run their brands across various channels (e-Commerce, mobile, social, mobile, etc.) from a single medium. It is widely respected for streamlining the sales, operations, and fulfillment at scale.

  • State-of-the-art marketing tools

Salesforce Commerce Cloud provides some of the exceptional marketing tools that enhance merchants, content creators, and brand marketers never like before. All essential marketing tools allow merchants to pitch the right product to the right clients with the right cost at the right to improve the sales and conversion rates.

To find out what works best with your clients, you can run A/B testing or splitting testing without prior technical information and launch the most effective and productive campaigns.

The best thing about the Salesforce Commerce Cloud platform for eCommerce businesses is, you can run, manage, and track all the marketing campaigns like email marketing, social media at one single platform and experience the progress of your brand.

  • Open customization

Salesforce Commerce Cloud provides you with the opportunity to design a combined user experience. This includes the checkout process, though that may not be essential. Salesforce is among the first commerce solutions to fully support Apple Pay online, providing users with a streamlined single-page checkout that allows them to complete their transactions with ease.

  • Focus on the rich mobile experience

It is not a hidden fact that the number of customers shopping through smartphones is increasing rapidly. Therefore, having a mobile-friendly or better say mobile-responsive eCommerce store is the need of today’s era. Moreover, Google has also built mobile-first indexing, mobile responsiveness, and page load speed crucial ranking factors. 

To keep your business growing, you should have a mobile-friendly eCommerce store. Perhaps the biggest benefit of the Salesforce Commerce Cloud is, it holds a great emphasis on the mobile-first approach. Salesforce Commerce Cloud is all about offering optimal shopping experience to mobile customers.

  • Top of the line customer support

Salesforce Commerce Cloud provides round the clock and undivided support to all its merchants and ensures their brand grows seamlessly and expeditiously 24/7. Moreover, the support offered by the Salesforce Commerce Cloud covers comprehensive problems ranging from code fixes to upgrading security patches, and the list goes on.


Why choose RavStack for Salesforce solutions?

RavStack provides seamless and trustworthy Salesforce solutions. We can organize and enhance the efficiency of your business processes by providing tailor-made and customized salesforce solutions that suit your business requirements. 

We can spread your business reach with full-fledged social extensions and state-of-the-art in-built SEO functionalities. We can guide and engage customers in the best way by connecting customers’ records with Salesforce Commerce Cloud CRM.

If you want to migrate your site to a Salesforce Commerce Cloud to make use of its jaw-dropping benefits, you must hire our certified Salesforce Commerce Cloud developers to get the job done impeccably. Request a quote from our expert Salesforce developers. 

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Ravi Sharma

Ravi is an out of the box thinker, mentor, advisor, and consultant to businesses, helping them in choosing the right technology partner. With more than 2 decades of work experience in global IT business, he possesses a talent for putting in place unique strategies and measures for streamlining operations, invigorating businesses, and heightening productivity.

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