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eCommerce development
eCommerce development
Apps, Magento, PWA
January 22, 2020
9 mins read
Progressive Web Apps or PWA have brought a great revolution in application development. With amazing features such as offline capabilities, fast speed, web push notifications, and easy updates, PWA provides the expertise of both mobile sites and native apps for different brands. PWAs harness advancement to deliver an app-like experience to users.
Magento, on the other hand, is a robust and flexible eCommerce platform with various themes and extensions available for enhancing the users’ shopping experience.
The combination of Progressive Web Apps and Magento can bring various benefits for your eCommerce business. Google reports that when an eCommerce website is converting to a Progressive Web App, they generally get a 20% revenue boost overall, with conversion rates on mobile doubling in some cases.
The PWA Studio is specifically designed to develop Progressive Web Apps for Magento-based websites. Both Magento and PWA can bring a bundle of benefits to the eCommerce website. If you have an online brand or business, you can easily transform the Magento website into a mobile app using PWA Studio.
Table of content
A Progressive Web App (PWA) is a web application that utilizes the latest web capabilities to provide a native app-like experience to customers. It is the technology that provides consistency between web and native apps and replaces both with a single instance.
It is a web technology of creating a website that acts and feels like an application. The PWA builds from a browser tab.
It is highly responsive because of its lightweight on different devices, including a smartphone where the user has a smaller viewing space, limited memory, and less operating system space.
Nowadays, everybody wants quick access to everything. Thus, the Role of PWA in eCommerce is important for all the users of an E-commerce website who wants quick checkout, fast loading speed, and efficiency.
So, in that case, Progressive Web Application of an E-commerce provides the business growth of any online store because it gives all the ease to the users which they want.
PWA apps are utilized to build the conversion rate of various renowned brands.
Facebook has already a large number of users all across the globe, but after using PWA as Facebook lite Facebook got an increment in the number of users by more than 100 million per month.
Flipkart is the biggest E-commerce platform. Firstly, they utilize the native application only after that they created PWA as Flipkart Lite. According to the analysis, Flipkart Lite provides conversion of 70% of users to customers.
Let’s delve deep into the ways through which PWA can boost Magento Site.
Most people are leaning towards mobile devices for shopping has given rise to mCommerce. businesses require a mobile app to enhance the mCommerce growth.
Choosing a progressive web app over a mobile app can be a great business decision. You can serve native-app like experience to clients by transforming your Magento website into a PWA.
With PWA, you are not required to develop separate websites and applications across Android and iOS. You just need to create code once and then you can implement this code anywhere.
PWA is written in HTML, CSS, and JavaScript. It means that it includes a web connection and the users can access these apps with the help of web browsers. All the prime browsers including Chrome, Safari, and Firefox support PWAs.
The progressive web apps can also save the user’s time on installing the app on their devices. Unlike native and cross-platform apps, the PWA can be easily placed on the home screen with some simple steps. These apps occupy less space as a comparison with native apps and it can be seen in the app directory.
As a result, with the help of PWAs, you will not face any device restriction as your customers can access your site through smart devices with ease.
Conversion of your Magento site into a PWA does not harm SEO-friendliness, your web page still remains crawlable and indexable. Progressive web apps are optimized for the high-speed and mobile site, which improves Google ranking.
The progressive web apps have a fast loading, thus improving conversion rates. All the essential components such as core architecture and UI get stored in the local device after the first-page loading.
Your app just needs to retrieve new data instead of loading all the components again, during a consequential launch. The best feature of a PWA is, it allows your customers to access your catalog and shop even if the network is not available.
The report, “The Need for Mobile Speed“, found that mobile sites which took five seconds to load, performed much better than those that took 19 seconds: sites which took 5 seconds boost 25% higher ad viewability, 70% longer average sessions, and a 35% lower bounce rate.
Like traditional apps, PWAs send push notifications to keep clients engaged with your Magento store. The Push Manager sends push notifications via an EventListener once the visitor of your website provides an agreement to get notifications. PWAs provide real-time updates to clients on recent arrivals, promotional offers, receiving orders, shipping status, etc.
Google reports almost 60% of users are using PWAs to have notifications, which significantly provide enhancement to promote products or services. Industry benchmarks show that 2.7x more users will open and click a web push notification as a comparison with email.
PWA enables adding the app icon to the home screen. With the help of this, the user gets to directly access the website. Thus it reduces the need to go to the browser and then the website eventually. This results in the user spending more time on the application resulting in getting more chances of conversions.
Flipkart noticed 60% of customers had switched from their native app to the Flipkart PWA. For user adoption of any website, quick installs with PWA provide exceptional user engagement and success.
Magento is one of the best platforms to establish optimized and functionally superior e-commerce websites that are eligible to deliver instinctive user experiences. But the catch is to hire highly skilled professionals to help you reap the maximum advantages of this platform.
A large number of people are resorting to Magento web development services to establish scalable, robust, and feature-rich E-commerce apps that extend a blazing shopping experience to its users in a single package.
Empower your Magento eCommerce website with PWA Studio to have a greater user experience, drive new customers to your site, enhance the rate of conversion, amplify the SEO and reduce the development price. It combines the potential of a responsive website with the native app’s capacity to deploy an amazing app-like experience to your users while benefiting you in different ways.
As mobile commerce is gaining huge popularity with the current generation, Magento is also inclining towards adding the modernization through PWA.
PWA for Magento for sure has some advanced features as a comparison with native apps. These apps offer faster deployment and deny the requirement for lengthy approval processes. Thus, becoming the best option.
PWA for Magento can exceptionally perform as a complete replacement for a native app. PWAs provide more reliable performance as a comparison to native apps. Blazing experiences, Fast loading speed, offline functionality and so much more add to the wonder that PWA is. It is surely the right time to convert the Magento website to PWA.
Well, a highly skilled and reputed Magento website developers at RavStack can do this to enhance your online business. What’s more, you can save your money and time on app development while improving the user experience across the devices.
RavStack has developed advanced Magento and Magento 2 extensions as well as exceptional Magento 2 themes for ensuring the seamless functionality of your Magento store. Our endeavor is to develop best-in-class websites and web apps using the technological advancements of a robust Magento platform.
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Ravi is an out of the box thinker, mentor, advisor, and consultant to businesses, helping them in choosing the right technology partner. With more than 2 decades of work experience in global IT business, he possesses a talent for putting in place unique strategies and measures for streamlining operations, invigorating businesses, and heightening productivity.
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June 25, 2020
5 mins read